3 Ways to Find Affiliates for Your Online Course

This post may contain affiliate links.

Do you have an online course?

Me too! In fact, I’ve been selling online courses since February 16, 2015, and as of October 2016, my courses have generated more than $1.5 million in sales.

Everyone wants to know the secret to my success, and although I have to say that taking action was the real deciding factor, affiliate networking has been a major contributor to my success as an online marketer and blogger.

I look at affiliates as extensions of myself — they do what I cannot do; they reach whom I cannot reach.

Many people like the idea of other people doing the selling, but when it comes time to pay up they feel annoyed they’re having to pay their affiliates! This is silly — these folks work for every penny they earn. They’re smart, capable, and usually very motivated to increase their online earnings.

Probably my #1 asked question is, “How do you find affiliates for your online courses?”

So I decided to write out this post detailing three ways to find affiliates for your online course. 

"bloggers to join," she said. "And you can be sure they know what to do to promote your course!"

That made sense to me. I was still skeptical, though, because <strong>I really don't <em>like</em> spending money on online courses. </strong>

(I know… it's ironic because I create them <span style="text-decoration: underline;">and</span> teach others to create them.)
<h3>Why I Don't Buy Online Courses</h3>
The reason I don't spend money on courses very often isn't because I don't think they're valuable; it's because they tend to <em>distract</em> me. Just about every online course has some kind of sales page that is specifically designed to suck you in and convince you that you <em>need</em> that course. It could be a course on how to start a cat-sitting business, and I'd bet that by the end of the sales page I'll be considering it 🙂

So I tend to <em>avoid</em> enrolling in online courses so I don't get distracted from what I'm supposed to be doing.

But this time, I was wrong to be skeptical because "this aligned perfectly with my goals — recruiting qualified affiliates. So I bit the bullet, paid my $197, and I was in!

Waiting for Michelle to approve me to join the Facebook group took all of an hour, but it felt like days! I was chomping at the bit.

I posted that same night to introduce myself to the group:

<img class="aligncenter size-full wp-image-1526" src="https://caitlinpyle.co/wp-content/uploads/2016/10/Screen-Shot-2016-10-12-at-3.06.52-PM.png" alt="screen-shot-2016-10-12-at-3-06-52-pm" width="750" height="784" />

The post generated a <em>lot</em> of buzz, and within 24 hours I had connected with 12+ qualified affiliates for all of my affiliate programs, including the one for <a href="https://caitlinpyle.co/affiliate-signup/" target="_blank"><em>Monetize Your Genius</em>”]™.

I was also delighted to see about 15 bloggers who were already my affiliates hanging out in the group too.

Why did it work so well?

Joining up into a group of affiliate marketers worked best for several reasons:

  • Everyone could see my post at once. No need to email people individually.
  • It wasn’t invasive to their already-cluttered inbox, so they read it if they want to read it.
  • Because I’d paid to be in the group along with them, it was an indicator I was a serious blogger with legit programs.
  • Michelle and my current affiliates were able to chime in to let new affiliates know that they enjoyed being part of my programs — BOOM! Beautiful social proof.

It was also so much faster than Methods 1 and 2. I even hired an affiliate management assistant straight from Michelle’s group. There are tons of really talented people in there.

Why did I pay for group access? Sure, there ARE free groups and forums out there to find affiliates for your courses, but I chose to pay for access to Michelle’s group because I trust her — you never know who would’ve seen my post if I’d posted it in a free-for-all kind of group. It’s really important to me that I have quality bloggers promoting my courses!

I’m now moving through Michelle’s actual course content on affiliate marketing, too, and I’m learning lots of new ways to monetize my blog I’d never thought of before. It’s helping me take charge of my platform, stop worrying about what other people think, and earn more money using my platform.

I can confidently say that joining Making Sense of Affiliate Marketing has turned out to be one of the best investments I’ve made in my business all year.

What I Use to Build Affiliate Programs

Here are the tools I use to build my affiliate programs:

  • WP Affiliate: I use this on two sites.
  • Affiliate Royale by MemberPress. I use this on two sites. MemberPress is an amazing plugin with lots of functionality to build any kind of membership site you want. It integrates perfectly with WP Courseware.

Get Access to 9+ Tools We Use to Build Online Courses.


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